PROFILE

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Highly driven and results-oriented Digital Marketing Specialist with 10+ years career experience in e-commerce optimization. Adept in original content development search friendly architecture solutions and keyword research. Possesses excellent problem-solving and analytical thinking skills.

Core Qualifications
  • Setting up new sales channels from A-Z
  • Business Intelligence and Data Analysis
  • Ecommerce consulting
  • e-Marketing and Social Media
  • Website and Keyword Analysis
  • Principles of Web Development
  • Amazon PPC Campaign
  • SEO Copywriting
  • Search Engine Guideline knowledge
  • Inventory Management

amazon google-analytics shopifyinstagram

ebay    houzz     wordpress    facebookmarketinglogo    magento

WORK EXPERIENCE

ONLINE SALES / MARKETING MANAGER | FEB 2016 – April 2021

Responsible for developing the Ecommerce department from ground up. Created company’s Amazon Sellers Account, listed and produced content for all products. Developed and managed website using Shopify platform. Set up Newegg account and listed all products. Negotiated and landed a contract with HomeDepot to sell company’s products. Managed all online marketing.

NATURAL AREA RUGS

PROJECT MANAGER/ SEO SPECIALIST | SEPT 2015 – JAN 2016

Collaborated with developers, project managers, and designers to develop a completely new website for Natural Area Rugs. Website administrator. Optimized Amazon and Ebay sales channels. Managed all aspects of SEO.

4WHEELPARTS    

SEO SPECIALIST | JAN 2010 – AUG 2015

Created and managed over 40 blog sites related to Jeep parts. Research and content creation for company’s website. Link building and outreach marketing.

ACCOMPLISHMENTS

  • Developed E-Commerce team from ground up for Infinity Cable Products. Exceeded annual revenue target YoY consistently.
  • Led a major expansion initiative to establish a new East Coast warehouse, enhancing nationwide distribution capabilities and improving service levels for customers in that region.
  • Increased company quarterly revenue by 20% for Natural Area Rugs through online marketing efforts within the first 3 months. Increased traffic to Amazon listings through by optimizing images and targeted keywords.
  • Helped re-design and managed a group of developers to rebuild company’s website to a new responsive and refreshing layout.
  • Led the redesign of warehouse inventory processes and implemented new inventory management software to ensure accurate daily tracking and improved operational efficiency.