What is your marketing goal?

Before leaping into Google Adwords you should consider your budget and where you plan to have your ads displayed. The first step is to have a clear marketing goal. Once you figure out what you would like to achieve with your campaign, it’ll be easier to decide which Adwords is the right one for you.

Here are a few marketing goals that you may consider:

• Visit website
• See your ad
• Make a purchase on your website
• Call your business
• Visit your business
• Take an action on your website (subscribe or message you)

You can start by creating one campaign for each of your product categories. If you are an online store, you could create one campaign for product 1, one for product 2, and so forth.

Choosing the right campaign

The first step is to choose the type of campaign you want to create. These options determine the type of ads, where the ad will appear, and other settings to customize your ad campaign.

Set the geographic location where you want your ad to appear. You can target specific areas depending on where your customers are located. For example, if you ship all over the U.S. then you can choose United States. You can also exclude specific states such as Hawaii or Alaska if you do not offer shipping to those locations. If you want to get very specific, you can choose to target only local areas within driving distance.

You will now want to set up your bid and budget. There are two bidding strategies: Maximize Clicks or Manual CPC bid strategy. The decision is based on your level of experience and how you plan to monitor and manage your bids.

Setting your daily budget amount for each campaign will determine how much you’re willing to spend per day. It’s usually good to start off small and then re-evaluate after a few weeks to determine if it’s worth increasing the budget or not.

Basically, the AdWords system is set up to show your ads as much as possibly daily until the budget is met. Since traffic fluctuates on a daily basis, AdWords has a buffer that can allow up to 20% more clicks in a day than your set budget. If you plan to run your campaign throughout the entire month, AdWords system will make sure that you’re never charged anything higher than 30.4 x your daily budget amount.